Writing listing descriptions might not be the most glamorous part of real estate — but it can absolutely make or break a sale. A great description paints a picture. A bad one gets scrolled right past.
But what if you didn’t have to write them from scratch every time?
With tools like ChatGPT (and even better — real estate-specific AI assistants like Real Estate Pro GPT), agents are saving hours and creating descriptions that actually convert.
Here’s how to do it — and do it well.
Before you jump into prompts, gather the essentials:
• Bedrooms & bathrooms
• Square footage
• Neighborhood highlights
• Upgrades or standout features
• Property type (condo, townhouse, single-family, etc.)
💬 2. Use This Prompt to Create Your First Draft
Try this in ChatGPT (or Real Estate Pro GPT):
“Write a warm, inviting listing description for a recently renovated 3-bedroom, 2-bath home in [City]. Highlight the new kitchen, open floor plan, and large backyard. Use a professional but approachable tone.”
Buyers aren’t just buying walls and windows. They’re buying a feeling. Use AI to emphasize what it’s like to live there:
“Describe what it feels like to live in this home — mornings, weekends, evenings, etc.”
Buyers aren’t just buying walls and windows. They’re buying a feeling. Use AI to emphasize what it’s like to live there:
• MLS (formal and factual)
• Instagram (short and punchy)
• Facebook (relatable and local)
• Email (highlight-driven and clickable)
⏱️ 5. Save Time and Stay Consistent
The best part? You don’t need to reinvent the wheel every time you list a home. With a well-tuned assistant like Real Estate Pro GPT, you can use built-in shortcuts for every type of listing — even price reductions, status changes, and agent-to-agent messages.
And because it writes in your own voice, your marketing stays consistent and professional — even when you’re juggling multiple deals.
You don’t need to be a copywriter to stand out in a crowded market. You just need the right tools.
We get it — it’s a lot to take in. But if you’re serious about saving time and working smarter with AI, now’s your chance to lock in a deal.
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